The fashion jewelry industry has benefited a lot due to globalization. Designs and patterns of fashion jewelry are now designed in one corner of the world, manufactured in another part of the world, shipped to various markets, and sold to various consumers. Fashion jewelry is a vibrant market. Since the life span of the product is very short, the wholesale business model works very fast. Presently, Asian countries are trying hard to get a major share of the wholesale business of the fashion jewelry in the world.
The saleability of any jewelry is primarily based on the physical appearance of the item, and the impression it succeeds in creating in the mind of the customer. The items are beautifully packed by the wholesalers to give an impression of being very expensive items. The first look and impression play a vital role in the purchase of any jewelry. Wholesalers also try to interact with their customers to convince them about the quality of their products, and get their views for further improvement. This has helped the wholesalers in enhancing their market reputation, and in making fashion jewelry business profitable and marketable as well. Their fashion jewelry pieces have been included in their catalogues, which gives the customer detailed information about the product. This is of big help to the customers in making their choice. The customer now has the option of selecting the fashion jewelry items from a large number of jewelry collections, available both online and offline. Because of intensive competition, wholesalers are compelled to ensure that their products are of high quality, to make repeat sales.